e-Choupal Shows the Way

e-Choupal has been created by ITC Limited to enable rural farmers in India to buy and sell agricultural produce like soya beans, wheat, and coffee. It does this by allowing them directly to negotiate the sale of their produce via a network of PCs and kiosks in 6,500 centres spread across 100 districts in 10 states. Previously, the farmers had to go through numerous and sometime corrupt intermediaries.

What a great idea and what a fantastic use of kiosks! Allowing shared public access to interactive technology is what kiosks are all about. And this is only the beginning.

Several rural job portals have recently been launched in India. They are expected to grow rapidly and play a vital role in the Indian government’s vision for inclusive growth in India. e-Choupal has already been identified as a platform to deliver these portals to rural populations. That make’s perfect sense. The infrastructure is there and the system has gained public acceptance.

Of course, NeoProducts can rightly claim to be the world-leader in developing kiosks for job broking. We have delivered national systems on a big scale (in the UK and Australia) and on a small scale in countries as diverse as Ireland, Malta and the Czech Republic. We hope soon to be working with partners in the developing world on systems like e-Choupal.

We will be explaining the benefits of using custom-designed touchscreen kiosks with very rugged components and casings - machines that will continue to deliver reliable service whatever conditions they are placed in and however much use (and misuse) they get.