Now That IS Cool!

This week at Australia's Photo Marketing Association 2009 Exhibition, held in Sydney, Fujifilm launched a range of new products that are keeping them at the forefront of digital retail technology. It’s no longer just photo, with Fujifilm showcasing “Lifeware” downloadable application software and funky e-wrap vinyl “skins”, which turn mobile phones, iPods, PDAs and laptops into individual fashion statements.

Fujifilm also showcased self service music downloads which brings to the customer a “virtual” digital music store with around 1 million tracks. Customers can sample tracks and load their own compilation album to a range of personal digital devices.

All of these offerings are presented to the user through a range of kiosks designed and manufactured for Fujifilm by NeoProducts.



The newest of these kiosks is the multi-application NXT. The NXT kiosk is now offered with an optional back-lit face, which changes colour depending on the application that is being accessed. This has prompted more than one reaction along the lines: "Now that IS cool!